1. The idea
No point chopping down the tree until we’ve sharpened the axe. And chosen a tree…
We start with your brief. We research you, the context and the competition. Then we get to work on the creative routes for the project/campaign.
That’s when we call on our writers, art directors, creative or producers to help answer the brief boldly and ambitiously. You’ll get three creative routes to feedback on. After we’ve reworked them you’ll sign off one and then we’re off to the races.
Storyboarding, shortlisting, location scouting, casting, lighting tests, production design, VFX prep, wardrobe design, all pulled together into one neat document for a granular and encyclopedic pre production meeting.
Lights, camera, action – or… look and feel, animatics and animate! This is where we put into practice the months of thinking research, reworking and refining.
The final part of the writing process. Our editors take one more objective look at what we got on the day and see if there’s another perspective to bring to the table. As the project is still going, the ideas are still live.
Delivery, support and learnings
Whatever the format, this is where we get you everything you need, archive it on our system and see what comes.